About Us 20 Years Caring About You

Company History

Pars Sinuhe Pad (PSP), an Iranian based company providing different types of medical equipment and pharmaceutical products, being Sole Agent of leading European , American and Asian manufacturers of such significant field of industry, was founded on 2009, benefiting from 15 years of related experience of management and skilful staff with determination of being one of the best in the medical equipment market and one of the most dynamic companies to distribute such products and services nationwide.

What the company does

Pars Sinuhe Pad Co. is a well-known company in Iran which has been working on medical and hospital equipment and accessories for many years. We are representing famous European, American and Asian brands in our market. We have been successful to gain a great market share of our market for the brands we are representing. Our Sales department is cooperating with more than 300 hospitals and hundreds of clinics, laboratories and drugstores all over the country to sell our products. One of the strongest points in our company’s activities is to provide after sales services for the equipment we sell by our well trained staff, technicians and engineers. We have the capability of expanding this department of our company according to the new brands that we are intending to represent in the future. As you know offering the after sales services is mandatory for medical equipment in our Iran.

Strategy

Vision statement
  • The ability to generate early revenue from non-regulated markets in our territory.
  • Getting low interest loans.
  • Successful approval from ministry of health (MOH) for Medical products.
  • Successful implementation of sales and marketing plan to Iran managed care market to obtain a minimum 20% market share in the first year and 30% in second year and more than 40% from the third year.
  • Satisfying the immediate needs of customers.
  • Supplying high technology and quality products at the fair prices.
  • Keeping the necessary cash flow.
  • Our subsidiary office in Italy.

Mission statement

Pars Sinuhe Pad, views its mission on increasing the corporate community productivity by helping them to realize the maximum benefit from our personal expertise. Pars Sinuhe Pad is dedicated to build long-term relationship with customers through delivering superior value, offering outstanding quality, proposing the best price and providing highly solution specifically designed for the needs of each customer. We intend to fulfil this mission by giving extra effort on customer services, customer satisfaction and addressing customer needs.

Marketing strategy

Our marketing team will start from the unique hospital especially from the governmental and private big hospitals which can be model for other hospitals and clinics.

Promotion strategy

We will start our promotion by advertising in medical media, send brochures by direct mail to the decision making managements, preparing advertisement gifts, attendance in health exhibitions and seminars which are being held by Ministry of Health.

Pricing strategy

We will try to keep our prices as low as possible for the first year especially for the model hospitals.

Training strategy

We usually arrange the group training classes and workshops at the hospitals to increase the knowledge of hospital personnel regarding our products.

Sales strategy

After receiving all the feedbacks from other departments, our specialized visitors and sales team will attack the market to have a successful sales to help us to reach to our target Values.

Terms and conditions strategy

We do our best to offer a fair payment terms and conditions for the first year especially for the model hospitals.

Service

One of the strongest points in our company’s activities is to provide after sales services for the equipment we sell by our well trained staff, technicians and engineers. We have the capability of expanding this department in our company according to the new brands that we are intending to represent in future. As you know offering the after sales services is mandatory for medical equipment in our country

Business competitiveness

Many major brands are offering their products in our market which makes it so competitive. By considering all the competitors with the different prices and qualities, we have been able to gain a market share between 10 to 60% for the variety of our products.

Quality policy & objectives

  • Market share - To achieve a 40% market penetration in our Medical products market.
  • Funding - To achieve funds (Foreign currencies) for setting up the orders at low governmental rates to reduce the market prices.
  • Good marketing - To increase the product awareness among the targeted customers. Reducing the customer’s resistance to buy the products.
  • Training, workshops - Providing information about product features.
  • Pricing - Offering our Medical products with high quality and fair price.

Current customers & projects

  • Private hospitals
  • Governmental hospitals:
    • University hospitals
    • Social welfare organization hospitals
    • Health care services organization hospitals
  • Government owned companies who are in charge of procurements for the governmental hospitals through tenders in high quantity for distribution to the hospitals:
    • Specialized mother company
    • Board of trustees for foreign exchange savings.
    • Ozan company.
    • Khanesazi investment company.
  • Private clinics.