Company History

Pars Sinuhe Pad (PSP), an Iranian based company providing different types of medical equipment and pharmaceutical products, being Sole Agent of leading European , American and Asian manufacturers of such significant field of industry, was founded on 2009, benefiting from 15 years of related experience of management and skilful staff with determination of being one of the best in the medical equipment market and one of the most dynamic companies to distribute such products and services nationwide.

 

What the company does

Pars Sinuhe Pad Co. is a well-known company in Iran which has been working on medical and hospital equipment and accessories for many years. We are representing famous European, American and Asian brands in our market. We have been successful to gain a great market share of our market for the brands we are representing. Our Sales department is cooperating with more than 300 hospitals and hundreds of clinics, laboratories and drugstores all over the country to sell our products. One of the strongest points in our company’s activities is to provide after sales services for the equipment we sell by our well trained staff, technicians and engineers. We have the capability of expanding this department of our company according to the new brands that we are intending to represent in the future. As you know offering the after sales services is mandatory for medical equipment in our Iran.

Mission statement

Pars Sinuhe Pad, views its mission on increasing the corporate community productivity by helping them to realize the maximum benefit from our personal expertise. Pars Sinuhe Pad is dedicated to build long-term relationship with customers through delivering superior value, offering outstanding quality, proposing the best price and providing highly solution specifically designed for the needs of each customer. We intend to fulfil this mission by giving extra effort on customer services, customer satisfaction and addressing customer needs.

Marketing strategy

Our marketing team will start from the unique hospital especially from the governmental and private big hospitals which can be model for other hospitals and clinics.

Promotion strategy

We will start our promotion by advertising in medical media, send brochures by direct mail to the decision making managements, preparing advertisement gifts, attendance in health exhibitions and seminars which are being held by Ministry of Health.

Pricing strategy

We will try to keep our prices as low as possible for the first year especially for the model hospitals.

Training strategy

We usually arrange the group training classes and workshops at the hospitals to increase the knowledge of hospital personnel regarding our products.

Sales strategy

After receiving all the feedbacks from other departments, our specialized visitors and sales team will attack the market to have a successful sales to help us to reach to our target Values.

Terms and conditions strategy

We do our best to offer a fair payment terms and conditions for the first year especially for the model hospitals.

Service

One of the strongest points in our company’s activities is to provide after sales services for the equipment we sell by our well trained staff, technicians and engineers. We have the capability of expanding this department in our company according to the new brands that we are intending to represent in future. As you know offering the after sales services is mandatory for medical equipment in our country.

Business competitiveness

Many major brands are offering their products in our market which makes it so competitive. By considering all the competitors with the different prices and qualities, we have been able to gain a market share between 10 to 60% for the variety of our products.