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Introduction

Pars Sinuhe Pad (PSP), an Iranian based company providing different types of medical equipment and pharmaceutical products, being Sole Agent of leading European, American and Asian manufacturers of such significant field of industry, was founded in 2009, benefiting from 15 years of related experience of management and skilful staff with a determination of being one of the best in the medical equipment market and one of the most dynamic companies to distribute such products and services nationwide.

 

What the company does

Pars Sinuhe Pad Co. is a well-known company in Iran that has been working on medical and hospital equipment and accessories for many years. We are representing famous European, American and Asian brands in our market. We have been successful to gain a great market share of our market for the brands we are representing. Our Sales department is cooperating with more than 300 hospitals and hundreds of clinics, laboratories, and drugstores all over the country to sell our products. One of the strongest points in our company’s activities is to provide after-sales services for the equipment we sell by our well-trained staff, technicians, and engineers. We have the capability of expanding this department of our company according to the new brands that we are intending to represent in the future. As you know offering after-sales services is mandatory for medical equipment in Iran.

Mission statement

Pars Sinuhe Pad views its mission on increasing the corporate community productivity by helping them to realize the maximum benefit from our personal expertise. Pars Sinuhe Pad is dedicated to building a long-term relationship with customers through delivering superior value, offering outstanding quality, proposing the best price, and providing highly solutions specifically designed for the needs of each customer. We intend to fulfill this mission by giving extra effort to customer services, customer satisfaction, and addressing customer needs.

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Service

One of the strongest points in our company’s activities is to provide after-sales services for the equipment we sell by our well-trained staff, technicians, and engineers. We have the capability of expanding this department in our company according to the new brands that we are intending to represent in future. As you know offering after-sales services is mandatory for medical equipment in our country

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Current customers & projects

Private hospitals

Government-owned companies

  • Specialized mother company

  • Board of trustees for foreign exchange savings.

  • Ozan company.

  • Khanesazi investment company.

Governmental hospitals

  • University hospitals

  • Social welfare organization hospitals

  • Health care services organization hospitals

Private clinics

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strategy

Promotion strategy

We will start our promotion by advertising in medical media, send brochures by direct mail to the decision making managements, preparing advertisement gifts, attendance in health exhibitions and seminars which are being held by Ministry of Health.

Marketing strategy

Our marketing team will start from the unique hospital especially from the governmental and private big hospitals which can be model for other hospitals and clinics.

Training strategy

We usually arrange the group training classes and workshops at the hospitals to increase the knowledge of hospital personnel regarding our products.

Pricing strategy

We will try to keep our prices as low as possible for the first year, especially for the model hospitals.